About Us

Our Story

Heliconia Boutique is more than just jewelry—it’s a movement, a celebration of culture, and a community built by women, for women. As a proud Latina-owned business, we, Catalina and Paula, turned our lifelong dream of entrepreneurship into reality. We always knew we wanted to create something together, and during the challenges of the pandemic, we discovered the power of self-care, wellness, and how something as simple as jewelry can uplift the soul.

But Heliconia is about more than beautiful accessories—it’s about connection. We want our pieces to empower women, bring them together, and remind them of their strength. Our dream is to build a community of women lifting each other up, celebrating individuality while staying deeply connected to our roots.

We take immense pride in our Latina heritage, and our mission goes beyond fashion. Social responsibility is one of our core pillars, and we are committed to giving back to the communities we work with and the ones that need it the most through creativity, supporting artisans, and sharing our platform to make a difference.

Join us on this journey—because when women support women, we all shine brighter.

 MISION

At Heliconia, our mission is to empower women through handcrafted jewelry that tells a story, fosters connection, and celebrates our Latin heritage. More than just accessories, our pieces inspire confidence, elevate everyday moments, and serve as reminders of home for those far from it. We are committed to creating a community where women uplift each other while giving back to the artisans and communities that bring our vision to life.

VISION

At Heliconia, we envision building a powerful community where jewelry is more than adornment—it’s a symbol of heritage, connection, and inspiration. Our brand will be a movement that empowers, celebrates, and unites women through meaningful, handcrafted pieces.

In the next five to ten years, we see Heliconia growing into a globally recognized brand with its own workshop, a dedicated team, and a strong presence in both retail and digital spaces—continuing to make a positive impact while honoring our Latin roots and giving back to the communities that shape us.