About Us

Our Story

Heliconia Boutique is more than just jewelry—it’s a movement, a celebration of culture, and a community built by women, for women.

As a proud Latina-owned business, we, Catalina and Paula, turned our lifelong dream of entrepreneurship into reality. We always knew we wanted to create something together, and during the challenges of the pandemic, we discovered the power of self-care, wellness, and how something as simple as jewelry can uplift the soul.

But Heliconia is about more than beautiful accessories—it’s about connection. We want our pieces to empower women, bring them together, and remind them of their strength. Our dream is to build a community of women lifting each other up, celebrating individuality while staying deeply connected to our roots.

We take immense pride in our Latina heritage, and our mission goes beyond fashion. Social responsibility is one of our core pillars, and we are committed to giving back to the communities we work with and the ones that need it the most through creativity, supporting artisans, and sharing our platform to make a difference.

Join us on this journey—because when women support women, we all shine brighter.

 MISION

At Heliconia, our mission is to co-create handcrafted jewelry made in Colombia that empowers and connects Latina women around the world. We seek to celebrate our culture with pride and share it with those who feel a deep connection or affinity to our heritage.

We do this through bold, versatile, and meaningful designs that support our community and allow us to give back with purpose.

Heliconia is a meeting point of cultures — a space where we lift each other up, even when far from home, and where together we build a strong, supportive community. We are that piece of jewelry that walks alongside women who lead with soul and style.

VISION

At Heliconia, we envision building a powerful community where jewelry is more than just adornment—it becomes a symbol of heritage, connection, and inspiration. Our brand is a movement that empowers, celebrates, and unites women through meaningful, handcrafted pieces.

Over the next five to ten years, we see Heliconia evolving into a globally recognized brand with its own workshop, a passionate team, and a strong presence across both retail and digital spaces—continuing to create impact, honor our Latin roots, and give back to the communities that shape us.