Our Values

1. Colombian Roots

We were born in Colombia, and every design carries the essence of our land—its creativity, strength, and artisan traditions.

2. Women’s Empowerment

We believe in the power of women to lead, create, and transform. Our pieces reflect that inner strength and confidence.

3. Community

Heliconia is a meeting point—a space where we support, inspire, and grow together, even far from home. We celebrate our rich cultural diversity, sharing everything from Colombian arepas to gallo pinto, tacos, salsa, and rum. Every heritage has a place here.

4. Constant Innovation

We’re always finding fresh ways to bring ideas to life—combining exclusive Heliconia designs with carefully curated pieces from artisan partners we trust. Our inspiration flows from everyday moments: what we see, hear, and feel in our travels, deep conversations, and the vibrant spirit of Latin culture.

5. Social Responsibility

We’re committed to supporting vulnerable communities through creativity and entrepreneurship workshops.

6. Leading with Soul and Style

We believe in the power of authentic women—those who lead with heart, grit, and intention. Our pieces are made to walk with those who forge their own path, with confidence, sensitivity, and a style that inspires.